Fabletics is a company that is evolving as more customers discover what this company is. It has changed a lot in recent years because consumers have become great fans of online shopping. A large number of people that are shopping online are discovering that this is one of the best companies for doing that. Kate Hudson has been able to create a consumer base of people that appreciate the subscription based clothing company that models what JustFab has done for the clothing industry.
Fabletics is a sister company to JustFab and FabKids. Co-founders Don Ressler and Adam Goldenberg have been able to work with Kate Hudson in developing the Fabletics brand as one that caters to women that want comfortable clothing for working out. That has been the foundation that this company has rested on.
A large number of consumers that are buying clothes for working out are simply trying to find something that is comfortable and affordable. There is growth with Fabletics because consumers that want to look stylish while they are on the treadmill or running in the park. This is where Hudson comes in. She is catering to a niche market of consumers with a clothing line that is fashionable and comfortable. His brand of athleisure wear has become the thing that has propelled Fabletics to a new height in the clothing industry for women. Amazon is on board as a clothing leader as well, but Fabletics has the ability to take the lead because Kate Hudson is expanding this brand well.
There are already close to a dozen of the Fabletics stores in different cities that have allowed Kate Hudson to acquire customers offline. This has been a profitable venture for Kate, and she knows that there are quite a few customers that are simply going to want to try on clothes before they make a purchase. She recognizes this as a leader in the retail clothing industry and she is moving to more brick and mortar stores to accommodate this. Women that are trying to work out are not going to be as likely to return clothes so they are definitely going to benefit from having a Fabletics stores where they can try before they buy.
There’s a large amount of praise for Kate Hudson and the brand that she is marketing. She is the co-founder of Fabletics, and she knows that women will trust her opinion because she is seen in the clothing that she is trying to sell. She is not just another figurehead that is collecting a paycheck from Fabletics. She has a vested interest in this company because she is also a co-founder and co-owner of this budding retail fitness clothing company.
People that are following Kate Hudson and her marketing campaign are going to see how passionate she is about getting clothes that are actually comfortable for women. She knows about the need for comfort because she is someone that stays in shape and works out in clothing from Fabletics.